THE SCOPE OF DIGITAL MARKETING IN UZBEKISTAN
Ключевые слова:
Digital Marketing, Uzbekistan, Marketing Evolution, Social Media Marketing, Consumer Behavior, Market Research, Brand Management, Globalization, Competitive Landscape, Advertising Strategy.Аннотация
The article explores the historical context of marketing and its evolution into digital marketing. It touches on the roots of marketing as far back as 3000 BC in Babylon, and traces its development through the influence of thought leaders such as Kotler, Godin, Ries and Trout, Keller, Aaker, Porter, Drucker, and Levitt. The narrative then shifts to digital marketing, distinguishing it from traditional marketing by its use of digital channels beyond the internet, including digital television, mobile applications, and interactive screens. It outlines the advantages of digital marketing, such as its wide reach, efficiency, and measurable impact, as well as detailing the various types of digital marketing tactics and tools. Focusing on Uzbekistan, the text presents an analysis of the country’s digital marketing expenditures over the past years and projected growth. It also compares Uzbekistan's digital marketing spend to that of leading countries, underscoring the need for increased investment and expertise in this field within Uzbekistan.
